Friday, June 3, 2011

COMIC: DC Universe Presses Reboot Button + Day-and-Date Digital Distribution (News)

This week DC Comics made a historic announcement when it revealed its summer plans for the DC Universe. What are those plans? Well, on Wednesday, August 31st, DC will launch an unheard of amount of changes when it renumbers its entire line of comic books, with 52 first issues.

That Wednesday only two books will be released by the company: FLASHPOINT #5, the company's current big event mini-series which DC noted at the time a few weeks ago said it would be the only book released because of its impact on the DCU and now JUSTICE LEAGUE #1, which will be the first book in the newly rebooted DC Universe.

JUSTICE LEAGUE will have a blockbuster creative team behind it, with DC Entertainment's Chief Creative Officer Geoff Johns writing and DC Comics Co-Publisher Jim Lee on the art. It will be the duo's first comic book collaboration and by putting two of the most influential and popular DC creators on the title it is a clear move to make the JUSTICE LEAGUE the flagship title of the company, something that has not been true for some time.

In an open letter to retailers, DC Entertainment's Senior VP of Sales Bob Wayne said:
"We are positioning ourselves to tell the most innovative stories with our characters to allow fans to see them from a new angle. We have taken great care in maintaining continuity where most important, but fans will see a new approach to our storytelling. Some of the characters will have new origins, while others will undergo minor changes. Our characters are always being updated; however, this is the first time all of our characters will be presented in a new way all at once ... Over 50 new costumes will debut in September, many updated and designed by artist Jim Lee, ensuring that the updated images appeal to the current generation of readers."

And DC was not done with issuing big announcements, they also let it be known that starting August 31st with JUSTICE LEAGUE they would be going day-and-date with all of their single issues. For the first four weeks of release, the digital and print editions of DC titles will have parity pricing ($2.99). After that the digital edition drops down to their standard price of $1.99. Oversized issues like JUSTICE LEAGUE #1 will start at $3.99 and drop to $2.99.

Because of the historic consequences behind JUSTICE LEAGUE #1, DC will also offer their first ever comic book combo where readers can buy both the digital and print version of the title for only $4.99. It looks like this fall will be a season to remember for the DC Universe and its fans.

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